I had the wonderful opportunity to be the designer for this logo. I have done some freelance before with ABC Worksheets and I seemed to be the right fit to work on this project.
ABC Worksheets creates and designs worksheets for Teachers. They sell digital rights for the worksheets, flash cards, poster etc. On the website Teachers paying Teachers. They also donate many of the digital files to low income school. It’s a way for them to give back to the community and to pay it forward.
With the logo I didn’t want to have the logo be the typical child play blocks, because that can be a bit over done. They also wanted to logo to reach other teachers for future products that they would like to launch for High School. So the final logo has a grown up look to it but still showcases the learning and education that is ABC Worksheets mission.